Sustainable
Success:
How Businesses Win as a Force for Good
About the book
Business leaders today face a challenging mandate: Address the needs of People and Planet while optimizing Performance (and profit). And while sustainability is now the subject of greater scrutiny, Paul Marushka, author and Sphera CEO and founder, strongly believes that when applied in a balanced way, sustainability can transcend compliance and drive long-term success.
Organizations must take a strategic approach that advances sustainability regardless of shifting political winds and changing regulations. As history shows us, policy changes based on shifts in governance are often reversed in due course. The businesses that embed sustainability within the enterprise and its operations today win public favor in the short term and emerge as clear leaders in the long term. They also gain cost-saving innovations and a stronger ability to manage climate-related risks in the process.
With fascinating anecdotes and sage advice, Marushka builds a compelling blueprint for sustainable business success that satisfies the needs of customers, employees, shareholders and the environment.
Become a Force for Good
“Good brings new.” It always has. But how? We explore how changing culture spurs business Lions to evolve and deliver better for their stakeholders. These are the firms that grow and thrive as the world changes – by eating the Ostriches that bury their heads in the sand.
The Cycle of Good isn’t static. It evolves as Lions’ innovations raise our expectations. It’s a constant race to do better as new cycles split out, running simultaneously in different facets of society. Today, sustainability is at the center.
ESM is the vehicle by which businesses can respond to sustainability as a 21st century manifestation of good. We dive into the detail – not only explaining what it is, but also how to put it into practice with real-life, applicable examples you can use.
Paul Marushka
As Sphera’s founding CEO and president, Paul Marushka is responsible for providing overall strategic leadership for the company in developing, directing and implementing go-to-market, service, product and operational plans.
Paul has grown businesses by bringing innovative solutions to market, leveraging software, analytics and technology services. Prior to the founding of Sphera, Paul served as president of Marsh ClearSight, a business unit of Marsh & McLennan, which is a leading provider of software, services and analytics for enterprise risk management, safety and compliance management and claims administration.
Paul has authored numerous articles in publications, including the United Nations Global Yearbook, on the use of analytics and technology in decision-making. He was awarded an EY Entrepreneur of the Year 2021 Midwest Award for his dedication and leadership.
Including insights from…
In writing this book, Paul spoke with experts from all over the world of business and academia.
David Batchelor
Former Vice Chairman at MarshDane Parker
Former Chief Sustainability Officer at General MotorsHari Osofsky
Dean and Myra and James Bradwell Professor of Law at Northwestern Pritzker School of LawJacqueline Peel
Professor at Melbourne Law School and Director, Melbourne Climate Futures at University of MelbourneHow is your knowledge?
Test your knowledge of some of history’s famous Forces for Good in The Invention Test.
An essential read for anyone wanting to learn more about sustainability and how to think about it in both a pragmatic and strategic way.”
David Batchelor
Former Vice Chairman at Marsh
This book provides important insights into practical strategies – grounded in examples of success – for simultaneously benefiting businesses and advancing sustainability.”
Hari Osofsky
Dean and Myra and James Bradwell Professor of Law at Northwestern Pritzker School of Law